Change that delivers.

Helping companies transform how they operate
and commercialize what's next.

Let's Talk

Two Kinds of Change

Transformation

Helping organizations do things differently — rethinking go-to-market, restructuring commercial operations, embedding planning disciplines that drive performance.

Commercialization

Helping companies do new things — launching products, services, or ventures from concept to revenue.

Not Advice. Partnership.

I don't deliver slides and leave.

I work alongside leadership teams — embedded in the work, accountable to outcomes, moving at the speed of your business.

25 years of building, fixing, and scaling commercial operations across the Middle East and Africa.

Mars. Red Bull. Arc International. Regional and local businesses.

Let's Talk

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Thank you.
I'll be in touch soon.

Have a challenge that needs fresh thinking? A transformation stalling? A new venture that needs commercial traction?

Let's start with a conversation.